Hilla

Hilla Café brand guidelines

A distinct shield, an original signature and colors that carry Hilla’s warmth. One identity connects the brand and its packaging.

Colors

#F6E4C3

Cream

#81051F

Burgundy

#14110A

Deep black

#E9DDC7

Champagne
Supporting shade

Materials

Materials connect the identity to the space, complementing Hilla’s core colors without replacing them.

Warm oak

#B28A62

Natural grain · matte finish

Columns & seating

Dark bronze

#70543B

Brushed metal · soft reflection

Edges & details

Ivory stone

#DDD0B8

Honed mineral surface

Tables & counter

Burgundy unifies the entire logo and trophy feature wall, with cream around the adjacent curved screen. Oak covers columns and seating; bronze defines details and the rectangular screen alcove; ivory stone finishes tables and the counter.

These three codes are representative digital RGB references, not Pantone colors, physical samples or production approval. Grain, lighting and finish affect the material’s appearance; actual samples and specifications are agreed with the designer and supplier.

Marks

Original Hilla shield
Original primary shield
Original English Hilla wordmark
Original English wordmark
Original Arabic Hilla wordmark
Original Arabic wordmark
Original Hilla star
Original Hilla starDetail from the shield
Star and pace rails
Star and pace railsSecondary application proposal
Open trajectory
Open trajectorySecondary graphic proposal

Application

  • Keep the original shield’s proportions, lettering and star, with clear space around it.
  • Each bag carries the shield on the front and the original Arabic wordmark on the back, with contrasting lining and handles.
  • The hot cup retains its own application; every other packaging piece carries one shield.
  • Burger cartons appear in cream, deep black and burgundy. The two gift editions reverse champagne and burgundy between exterior and interior.
  • The Sports Lounge system combines the original Hilla star, pace rails and open court trajectories, alongside coffee, desserts and SPORTS / ordinary / Life changing / Better You. These are new applications for review, with clear space around the shield.

Staff uniform

Burgundy and black polos with cream collars and cuffs, a centred shield, and Petra, trophy and football motifs.

Burgundy Hilla Café
Burgundy
Black Hilla Café
Black

View front, back and details

Illustrative views based on the owner's images. The back is a proposed extension of the front reference, for review before production.